Crypto-sponsorship, Fan Tokens, and NFT’s oh my!
The sports industry is changing with the influx of blockchain. Some clubs have allowed fans to pay via their cryptocurrency, as well as pay for player salaries and transfer fees. Most recent and notable soccer athlete Lionel Messi
completed a mega transfer from FC Barcelona to Paris St. Germain
whose welcome package involved fan tokens.
It seems embracing crypto can enable clubs to engage with a new global audience and create a significant digital revenue stream.